Simantic

Help BP redesign their logo

Tristan 20th June 2010

Interesting online crowd sourcing competition running at the moment over at logomyway.com. For those of you who haven’t heard of it before, it’s a design crowd sourcing (freelancer) site similar to 99designs.com.

Anyway, back to the competition at hand. The folks at logomyway.com have posted a job to redesign the BP (Beyond Petroleum) logo, in light of the Deepwater Horizon oil spill in the Gulf of Mexico. The key concepts the logo should communicate are given as:

#1 Oil spill disaster – Toxic
#2 Death of wildlife
#3 Incompetence

The prize awarded to the winner will be $200 and so far 163 designs have been submitted. The contest will be open for another 8 days and some of my favourites so far are:

Simply change to the existing logo, but sums it up nicely.

This one is a great adaptation of the existing logo. And nicely visualises how the ocean will need to have the oil 'wrung' out of it.

This logo is fitting given the 13% collapse in the market capitalisation of BP. Will the company crumble as a result of this?

I don't think BP is evil, but I like this logo .

P.S. For anyone interested, you can view live video feeds of the underwater operations on the BP website.

Entry Filed under: design, energy, environment