I ♥ Milton Glaser
I don’t know what Saatchi and Saatchi did with Glaser’s famous slogan for New York, but the original slogan sure has been getting some attention lately. Either a lot of people love this U.S. city, or someone’s been marketing it like mad. Anyway, there has been some other interesting re-branding happening of late. One only has to look at the most sourced branding website, Under Construction’s Brand New…
[Please note that the following comments are only my opinions and should be taken with a grain of salt... and some oregano]
The Good
- Discovery Channel — still has nothing on the elegance and simplicity of the National Geographic channel, but a nice redesign.
- Dolby Digital — Nice, simple update to the original mark.
- Metallica — …gimme that which I desire! Design company Turner Duckworth brought back to the front, that unnamed feeling… and nothing else matters.
- Coca Cola — The same company that reinvigorated Metallica’s visual style, successfully returned the iconic status of this classic beverage.
- Toys R Us — I like this one… in a world of ‘Web 2.0′ it’s refreshing to see something playful, yet understated.
The Bad and The Unnecessary
- Xerox — I really liked the old logo. Looks like this new one is best viewed with Microsoft Siverlight in Windows Vista with a heavy Javascript library and running on the Myspace API.
- HP — Again… maybe if it wasn’t so shiny.
- Pepsi — Is it angry or smiling? You decide.
- Philips — Once you’ve worked out why these two are different, tell me why the new one is better. Unless your name is Luc de Groot, I bet you can’t.
- The Athlete’s Foot — Okay, maybe they’re trying to escape the connotations of a foot fungus. But seriously, the world doesn’t need another three letter acronym that sounds like something you shouldn’t have eaten.
- C-net — nope.
Another interesting one is the Safeway rebrand. I’m a bit undecided on this. In case you didn’t notice, Coles recently recently shedded their circular logo, to leave their logo purely typographical. I guess this is Woolworths’ turn.
To cap off, I thought I’d put something I saw in Desktop this month… Reason Clothing’s response to the ubiquitous slogan…
2 comments 26th November 2008 Simon
